For the record, this is a wink to my father, who was born on the same day in October as this blog. (That was about eight decades earlier, though, and probably in a less irony-filled atmosphere.)
One year - in the fifties, I think - his mother was too busy on his birthday and sent my (future) dad to pick up his own cake from the baker's. He came home with a cake frosted to his liking. It said, "You're a Swell Guy, Bob!"
So, you see, swellness runs in our family.